Branding
Branding that protects meaning.
I build brands by preserving their tone, values, and emotional truth
— even when collaborating across partners, platforms, or cultures.
Strong branding isn’t about being loud. It’s about being consistent, intentional, and trusted.
One Piece × Wedding Brand Collaboration — ADK
Planned and proposed a collaboration between a wedding brand and One Piece, carefully preserving both brand identities. Examples included character-inspired dress color variations that went beyond surface-level adaptations, aligning storytelling with brand tone.
All Blacks New Uniform Launch Event — adidas
Planned and executed a media launch event for the All Blacks’ new uniform. Handled concept design, athlete scheduling, and on-site operations end-to-end. Brand immersion was reinforced through details such as custom black catering and historical exhibition spaces, followed by an internal staff engagement session that boosted morale and team alignment.
Holiday Experience Design — Crystal Lodge
Designed a surprise holiday experience featuring a Santa appearance and live choir performances in the lodge lobby. The initiative received strong guest feedback and contributed to higher review scores and repeat visitation during the holiday season.
Across every collaboration, I focus on one thing:
protecting the meaning behind the brand.
Branding works best when it feels honest, consistent, and quietly trustworthy.
